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James B.

Google Analytics Advanced Features Analytics

10 Google Analytics Advanced Features Marketers Call Their Favorites

Google Analytics (GA) is a web analytics service offered by Google that tracks and reports website traffic - first launched in November 2005. Over the…
James B.
James B.January 7, 2022
LL Chef Services At Home Personal Chef for Dinner Parties Client Showcase

Client Showcase: LL Chef Services

LL Chef Services offers personal chef services in the San Francisco Bay Area - specializing in at-home dinner parties. The owner of LL Chef Services,…
James B.
James B.September 27, 2019
What Are Signed Exchanges? (+Serving AMP!) SEO

What Are Signed Exchanges? (+Serving AMP!)

What is a Signed Exchange? A signed exchange is a file format, defined in the web packaging specification, that allows the browser to trust a document…
James B.
James B.April 17, 2019
Optimizing Images for Mobile Speed: 4 Tips from Google Development

Optimizing Images for Mobile Speed: 4 Tips from Google

If you’re looking for mobile page speed wins, start by re-evaluating the images on your site. Here are some more technically-minded tips to work through…
James B.
James B.March 4, 2019
How do Google’s algorithms assess expertise, authority, & trust (E-A-T)? SEO

How do Google’s algorithms assess expertise, authority, & trust (E-A-T)?

In the recent How Google Fights Disinformation whitepaper, Google outlined how they work to prevent the spread of disinformation, and how assessing expertise, authority, and trustworthiness (E-A-T)…
James B.
James B.February 19, 2019
Moz's Domain Authority is Changing on March 5, 2019 (DA 2.0) SEO

Moz’s Domain Authority is Changing on March 5, 2019 (DA 2.0)

On March 5th, Moz is rolling out the first major update to Domain Authority in years. What's changing? The new Domain Authority will be the…
James B.
James B.February 5, 2019
Instagram Marketing 101: Instagram Marketing Strategy from HubSpot Instagram

Instagram Marketing 101: Instagram Marketing Strategy from HubSpot

I recently took HubSpot's Developing an End-to-End Instagram Marketing Strategy For Your Business course which I found to be very insightful. For my reference, and…
James B.
James B.January 10, 2019
Increasing Facebook Engagement Facebook

Increasing Facebook Engagement: 6 Insights from Buzzsumo (+Data!)

Buzzsumo recently released their 2019 Ultimate Guide to Facebook Engagement, within which are some great insights into increasing engagement on Facebook. In addition to some of…
James B.
James B.January 3, 2019
Important changes to mobile targeting and exclusions for Google Ads display campaigns Google Ads

Important changes to mobile targeting and exclusions for Google Ads display campaigns

Per the email Google AdWords sent out on 8/1/18: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: XXX-XXX-XXXX) contains at least…
James B.
James B.August 1, 2018
Google Ads News Google Ads

AdWords is changing to the new experience starting in July

Per the email Google AdWords sent out on 6/25/18: Starting in July, the new AdWords experience will replace the previous one. You’ll no longer be…
James B.
James B.June 25, 2018

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