Buzzsumo recently released their 2019 Ultimate Guide to Facebook Engagement, within which are some great insights into increasing engagement on Facebook. In addition to some of the questions and answered highlighted below, Susan Moeller also reviews what motivates people to engage with Facebook posts, the most engaging Facebook pages of the year, and how to analyze Facebook posts for your industry and competitors.
Below, I’ve highlighted what I thought to be some of the most useful insights and data. For all the insights, read Susan’s full guide here: The 2019 Ultimate Guide to Facebook Engagement.
What Type of Post Gets the Most Facebook Engagement?
As with previous years, the most engaging type of Facebook post in 2018 is video. It’s not even a close call — video dominates based on average engagement rate. Video posts get at least 59% more engagement than other post types.
What’s the best time to post for Facebook engagement?
Posts published between 9pm-11pm EST seem to perform the best. Try saving some of your best content for those hours and see how they perform against other hours of the day. Your audience may be different, so be sure to consider their daily routines and cater to the times when they may be surfing their social feeds.
What is the best day to post on Facebook?
Again, this may differ depending on your audience. However, the results could show why your Friday posts haven’t been performing as well as your Monday posts. According to this data, Sunday is the best day to post for Facebook Engagement.
What is the optimal length of a Facebook text post?
We all know that long-form content is king when it comes to SEO, but it’s quite the opposite when it comes to Facebook. Brevity is the clear winner for Facebook posts. If you want the best chance of engagement, keep your Facebook posts no longer than 50 characters.
What is the optimal length of a Facebook video?
Buzzsumo’s data shows that the optimal length of a Facebook video is between 3 and 5 minutes.
What are the most common reactions to Facebook videos?
The most common reactions to Facebook Videos this year were:
| Emotion | Total Reactions | Percent of Total |
| LOVE | 2,895,106,209 | 46.80% |
| HAHA | 2,105,689,103 | 34.10% |
| WOW | 536,956,481 | 8% |
| SAD | 357,448,688 | 5.80% |
| ANGRY | 279,137,785 | 4.50% |
For all the insights on increasing Facebook engagement for your business, read Susan’s full guide here: The 2019 Ultimate Guide to Facebook Engagement.
